How do you create a disruptive print ad with no budget for a shoot? You take a page right out of the coloring book. A fun way for moms everywhere to share the news of fresh fruit at McDonald's with their kid. So, while moms catch up on their favorite mags, their little cuties can have some fun too.
McDonald's introduced fresh fruit to Happy Meals and wanted moms everywhere to know it. How do you capture Mom's attention?

You capture her heart.