The Beauty of Routine


Morning Routines. No two ever look quite the same. Some morning routines start with an inbox full of emails, others include a pleasant dose of dog time. Sometimes, routine can get a bad rep — boring, predictable, mundane — but is it? Routine simplifies. Routine brings harmony, familiarity, clarity. A routine brings order to chaos. It can make everything magically fall into place.

We wanted to celebrate these simple routines because there is something beautiful about them. It's not about making people feel bad about having a routine, it's about wanting to make it a little bit more delicious.