Reign On


Every year Walmart is a  sponsor the Essence Music Festival. Every brand competes for her attention with larger-than-life booths and experiences. Well this time around we wanted to create a campaign that empowers her because Walmart knows that women are the queens of their households.

Not only was this a huge success at the festival, winning best in show, it also became their overarching campaign for their Black targeted work.
People shared their experiences all over social media