Toyota completely redesigned their flagship car. There was absolutly no resemblance to what it once looked like. In fact, the only thing that remained the same was the name.
Awards: FWA Site of the Day 18th Annual Webby Awards Honoree - Best Automotive Site American Advertising Federation - Gold Addy - Best Digital Campaign
This interactive video experience is the final chapter of a high-speed car chase that begins in the three TV spots above and ends online with the user taking the wheel and capturing the villain by using the Avalon's new features.